What is variable data?

Printing with variable data allows prints to be customized and personalized with variables such as pictures, numbers, titles, text, and more. It's a powerful tool that allows businesses to create personalized print communications for their customers.

By using VDP, businesses can produce highly targeted campaigns that include personalized text and images, potentially boosting response rates and improving customer engagement.

Setting up your file for variable printing

When creating the design file, it is important to make sure that it is set up for variable data printing, including the use of variable text and image fields. We recommend the Adobe Suite and in particular Adobe Illustrator or InDesign.

The variable data file should be organized into seperated pages or art-boards within one PDF file. For more information about setting up files, please read our guide about Setting Up Print-Ready Files.